OverDrive, the public library eBook lending system, has proved to be immensely popular among the users of eReaders. The system is under use in a large number of public libraries and its app is among the most popular eReader apps. According to a post-Christmas statement released by OverDrive, record circulation traffic was seen by some public libraries on Christmas Day due to the facility of eBook lending via OverDrive. This is very impressive considering that libraries remain closed on Christmas and in the absence of eBook lending, no one would’ve been able to lend a single book.

According to the official press release from OverDrive, record number of eBooks, audiobooks, and music and video titles were served to patrons on the eve of Christmas, using the Next Generation digital lending platform of OverDrive. These titles were mostly in demand among the users of iPad, Kindle and Android devices. This is also because users seem to prefer tablets over eReades because of the rise of smaller and inexpensive tablets.

The Next Generation library websites have been optimized for PC as well as mobile devices and have useful features such as filtered search and “One-Step Checkout”. Some of the public libraries that observed this record circulation are Cuyahoga County Public Library (Ohio), Pioneer Library System (Okla.),Hennepin County Library (Minn.), and Mid-Continent Public Library (Mo.).

According to OverDrive CEO, Steve Potash, mobile users constitute a larger part of the traffic at Next Generation pilot libraries and the widespread acceptance of mobile devices, coupled with large number of bestselling titles added in 2012, has resulted in a large number of readers demanding more titles. Data on four states was released by OverDrive which showed the immensely increased activity of the users on Christmas Day.

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