While the recent few months showed a decline in the popularity of eReaders and future predictions are also not favorable, this has exerted virtually little or no effect on the eReading trends. Studies show that, contrary to the past predictions that digital reading was just a fad, the trend of eBook reading is on a constant rise and the market of eBooks is steadily but surely expanding.
Pew Research Center recently conducted a survey of over 3,000 American consumers above 16 years of age, concluding that the consumption of eBooks is constantly on the rise. The percentage of people from this age group who read eBooks has increased from 16 percent to 23 percent. On the other hand, the percentage of people reading printed books dropped from 72 percent in 2011 to 67 percent in 2012. Most of people included in the survey were avid readers of books, with 88 percent of the people having read both eBook and printed book in last one year.
According to the press release by the Center, the eBook reading trends coincide with the increasing ownership of eReading devices. While trends show that an increasing number of people now prefer tablets over eReaders, a large number of people are still purchasing eReaders. The research showed that the ownership of eReading devices increased from 18 percent in 2011 to 22 percent in 2013.
Other than the purchase of eBook, people are also increasingly lending eBooks from libraries. Five percent correspondents said that they have borrowed at least one eBook from library while 31 percent said that they were aware of the eBook library lending process. The study observed that the while the sales of eReaders grew slightly over the last year, number of tablet owners has grown by twenty-five percent.